Hometown Ticketing and BSN Sports

BSN SPORTS Announces Partnership With HomeTown Ticketing

Partnership with Digital Ticketing Company, HomeTown, Provides BSN SPORTS Client Schools and Districts with Touchless Ticketing and Capacity Management Tools at No Cost

DALLAS, TX – December 16, 2020

BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to school and league markets, is pleased to announce a partnership with industry leader, HomeTown Ticketing, the nation’s leading digital ticketing company and provider for K12 schools, districts, and colleges. This partnership aligns the similar mission and values of BSN SPORTS and HomeTown and provides the opportunity to better serve schools and districts across the country. 

Under the terms of the partnership, HomeTown will be the exclusive digital ticketing provider for BSN SPORTS. In coordination with the Varsity Brands IMPACT Program, which drives school partnership efforts nationwide to help school administrators address their greatest needs, this partnership delivers proprietary capacity management, touchless redemption, and personalized box-office features. Additionally, HomeTown provides customized seat maps, immediate access to ticket revenue, and dedicated account management and customer support services. 

HomeTown is the only district-wide solution created explicitly to service K-12 schools, colleges and associations. Available at no cost to participating schools, the HomeTown platform will allow BSN SPORTS customers to sell digital tickets directly from their school website, scan tickets from any mobile device and immediately access their revenue and reporting. The HomeTown platform provides numerous advantageous features that customers may utilize to manage successful events while adhering to current protocols. HomeTown Ticketing also offers exemplary service, providing a dedicated team of professionals to support their customers with everything from walking through set-up and implementation to assisting their staff on game nights. To get more information on the platform and its capabilities in partnership with BSN SPORTS, please visit hometownticketing.com/partners/bsn-sports.

“HomeTown Ticketing is the leader in digital ticketing at the high school level and we couldn’t be more excited to partner with them to bring this service to athletic directors and principals across the country. Our mission is to save ADs, coaches and administrators time off the field or court so they can impact more lives on it —and providing access to HomeTown’s robust ticketing platform will do just that.” said Jared Drinkwater, Chief Marketing Officer of BSN SPORTS. 

“Partnering with BSN SPORTS is a great milestone for HomeTown. Our two brands stand for community and elevating the standards for educational athletics, school spirit, and event spaces. We are excited to work closely with everyone at BSN SPORTS and to continue to offer our state-of-the-art ticketing platform and services to schools and colleges across the country through this partnership while supporting IMPACT Program initiatives to assist athletic directors and personnel this year,” added Ryan Hart, Chairman and CEO of HomeTown Ticketing. 

Dallas-based BSN SPORTS is the leading marketer, manufacturer, and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection, and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit bsnsports.com.

HomeTown Ticketing is the leading digital ticketing provider in K-12 and collegiate spaces, serving schools, districts, conferences, and associations at no cost. A professional-level and fully automated ticketing solution, HomeTown’s in-house developed, proprietary ticketing platform is tailored specifically to the needs of schools and governing bodies. The HomeTown platform provides features from custom box-offices to secure financial management, all at no cost to schools. Intuitive and easy-to-use for both event organizers and ticket buyers, HomeTown never touches the event organizer’s funds, which are available and accessible within 24 hours of a ticket sale. Learn more about HomeTown at hometownticketing.com @hometowntix