With the fall season in full swing, high schools around the country have been kicking off their big games in front of huge crowds. Football games bring the community together through school spirit and pride. What can you do when you are expecting a sell out for the big rivalry game and want to make the process as smooth as possible?
Sell out more events
Through digital ticketing, schools can monitor ticket sales in real-time. They can communicate with their fanbase via social media when they reach certain thresholds that an event is nearly sold-out.
The best examples of posts like these inform fans of the large expected crowds, urge people to buy their tickets early, and provide the link to their box office in the post.
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Use reporting tools to be proactive
If a large crowd is expected for your event, it’s important to have fans purchase their tickets as early as possible. This prevents your gate workers from feeling overwhelmed with ticket purchasers at the gate, and fans can easily get into the game. Tracking attendance in real-time as game day approaches allows you to be proactive by opening up additional entrance gates, adding staff members or volunteers, and even increasing concession stand inventory.
Use your seat map to show available seats
If you’re using reserved seating or seat maps provided by HomeTown, you can show which seats are still available. Take a screenshot of the seatmap in your box office and post a message such as, “Seats at the 50 yard line are selling out fast!” or “Get your general admission seats before they’re gone!”
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Be proud and create some hype
It’s also important to let fans know on social media when a game is officially sold out. Not only does this inform your fans that tickets are no longer available, but it also creates hype and excitement for the big game. It can even create urgency for fans to purchase tickets early for future games as well.
Related post: 4 Tips for using Digital Ticketing for Event Planning