As the excitement of a new sports season builds, schools across the country are preparing to welcome fans, boost event sales, and create unforgettable community experiences. But what happens behind the scenes to make it all run smoothly? That’s where Hometown’s Customer Success Managers step in, ensuring every detail is covered so your fan experience goes off without a hitch.
Proactive Planning & Outreach: Getting Ahead of The Game
Our CSM’s day starts with a cup of coffee and a deep dive into upcoming school events. Using Hometown’s advanced ticketing dashboards, they work with Athletic Directors and Athletic Secretaries to ensure digital sales are on track and seat maps are optimized for maximum attendance.
Proactive communication is the secret to their success. By identifying and addressing potential challenges early, they ensure every school is fully prepared before the first whistle blows, creating a seamless event experience for fans and staff alike.
- Low pre-sale ticket numbers affecting event attendance
- Confusion around digital ticketing processes for event fans
- Last-minute changes to event schedules or venue layouts
- Inefficient fan entry due to improper ticket scanning or setup
- Miscommunication between event staff on seating or ticketing logistics
With strategic planning and support, our CSMs give schools the tools they need to host successful events every time.
Support & Troubleshooting: Your Go-To Resource
When it comes to using Hometown’s platform, our CSMs are there every step of the way. They ensure school staff feel confident scanning tickets, managing refunds, and promoting sales to their community.
Need help at the last minute? No problem. When you have a question about integrating ticketing on their website, a CSM quickly hops on a call, offering step-by-step guidance.
The result? Fans can find and purchase tickets easily, ensuring no one misses the action.
Game Day Preparedness: Ready For Kick-Off
As game time nears, our CSMs . They check in with schools hosting events that evening, make sure scanning devices are charged, ticket links are live, and that their staff feels ready to handle the crowd.
If any last-minute hiccups arise, CSMs are on-call to provide real-time support, ensuring fans have a smooth entry experience and schools can focus on delivering the big event.
“Working directly with educators and administrators is more than just a job — it's a meaningful opportunity to support K-12 students in experiencing memorable in-person events that enrich their education.”
– Lydia Larson, Senior Client Success Manager | Hometown
Optimization & Success: Turning Data Into Wins
Once the season wraps up, the work doesn’t stop. Our CSMs analyze event data to ensure schools are meeting their goals. They analyze event data to ensure schools are meeting their goals, such as increasing attendance and boosting revenue. Ultimately, their focus is on helping schools improve fan satisfaction and achieve their objectives.
Simply put, their goal is to help schools achieve long-term success. They identify growth opportunities and implement small but effective changes to drive even better results next season.
Why Hometown Box Office Out: A Partner You Can Count On
A Customer Success Manager’s goal is simple: to help schools deliver a seamless experience for athletes, coaches, and fans. By being proactive, responsive, and committed to their success, they ensure every sports season starts on a winning note.
“My favorite part of this role is building strong, lasting relationships with the districts I work with. The most rewarding partnerships are the ones where clients become friends, united by a shared commitment to student success and community engagement.”
– Lydia Larson, Senior Client Success Manager | Hometown

Lydia Larson – Senior Client Success Manager Texas at a Hometown Football Event