HomeTown partners with Schoolfundr to create a better experience for students

Today at the opening reception of NADC, HomeTown took the stage and recommitted ourselves to our original founding vision of delivering best-in-class, education specific solutions that help athletics and school leaders better manage events, increase engagement and loyalty, and streamline all aspects of activity management. For the last decade, we have been proud to partner with passionate school leaders , who work every day to create amazing experiences for students, in the classrooms and in all extra-curricular activities.

We saw an opportunity years before Covid to help schools transition from paper to digital ticketing, allowing them to provide a better experience for their fans and supporters, while at the same time, saving Athletic Directors time and budget, reducing headaches, and decreasing the financial risk and security concerns that arise when accepting cash for activities.

Some of the same coordination, workflow, communication and financial headaches that our schools experienced in the pre-digital ticketing world, is now occurring in the fundraising world. We have schools who continue to “sell products” like candy, candles, and mattresses – which is a huge logistical and inventory hassle, and only receive 20-30% of the proceeds. Others made a leap to early online fundraising, however they are seeing 20-25% being taken by companies, raising questions from parents, boosters and the community about fairness and equity in these challenging financial times.

As we engage and speak with thousands of leaders every year, helping solve this fundraising challenge was top of mind. And as we examined our own customer behaviors, more than 20% of our high schools were using HomeTown for some form of donation, roundup, or fundraiser, to raise needed funds for their programs.