Using Facebook Events to Sell More Tickets

What’s the best way to reach parents, fans, and community members who are interested in attending events at your school? Meet them where they are!

Over 87% of Americans own a smartphone today, making it important to communicate with  potential event attendees through platforms they’re comfortable with and already using. Facebook makes it easy to promote events and share the link to your HomeTown Box Office for online ticket sales ahead of the event. 

By creating events in Facebook, you can clearly communicate event date, time, and description, along with a direct link to your online ticket sales page. Once your Facebook event is created and you have made it public for others in your community to find, the sharing can begin.

As fans indicate they are “Interested” in an event or “Going” to an event, Facebook shares that information with their friends. This provides the event with an organic event promotion, growing the number of people who may see the event and also purchase tickets. A Facebook event also has built-in prompts for the user to add the event to the calendar on their device, reminding them of the upcoming event so they won’t miss it.

As the event date approaches, reminders and notifications within the Facebook app are sent to the individuals who have marked “Interested” on the event so they can easily click and purchase their tickets.

For a quick overview on how to get started with Facebook Events, click here: LINK

Pro Tip: Use our social media graphics as your event header image or learn more about our partnership with Gipper to easily create custom images for your Facebook Event pages.

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